- Over 35 years, Rhee Bros has developed twelve private brands covering Korean, Japanese, Chinese, Vietnamese, Thai, and US food and non food items. These brands have helped the success of Rhee Bros by providing stability and flexibility in the marketplace. All of the products that bare one of our private brands are carefully selected for quality, durability, and price. We hope you enjoy them as much as we enjoyed creating them.
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- assi
- Korean
- Our flagship brand for over 30 years, the Assi brand exemplifies the very best of Korean food. The Korean word Assi comes from the traditional title for a young, upper class, unmarried women. In honor of that title, all of our products are made from traditional Korean techniques that use only the finest ingredients to ensure maximum satisfaction.
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- Emperor
- Chinese
- Our Emperor brand covers the finest products from all over China. Only the best manufacturers are chosen to showcase their traditional recipes to our customers.
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- evergreen
- US
- The Evergreen brand represents the finest everyday products used for today's healthy products. Covering over 50 different items, the Evergreen brand covers products from powdered honey to various cooking oils.
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- EZ Life
- Household goods
- We know homemakers today lead busy lives. Our EZ Life products represent convenient, durable, and quality household goods and kitchenware to help make cooking easier without sacrificing on quality. From chopsticks to rice cookers, we make cooking enjoyable again.
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- Han Kuk Mi
- Rice
- Han Kuk Mi is our original line of premium rice products and one of the oldest brands from the Sacramento Valley in California. Han Kuk Mi covers a wide variety of table rice from sushi rice to organic rice to meet a wide variety of personal and food service needs. All Han Kuk Mi products come from the highest quality rice that meet or exceed the highest standards of any discernable taste.
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- Jonga Vision
- Korean
- Jongga Vision is a phrase in Korean meaning the "passing of traditional family secrets". We developed this brand to showcase very traditional and high quality Korean products that are at the heart of every Korean meal. Please enjoy the very best of Korea, when using Jongga Vision products.
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- Kabuto
- Japanese
- The Japanese word for a samurai's helmet, our Kabuto brand represents Japanese food products used during the historical Shogun era. Each product is carefully crafted using traditional methods to ensure authenticity and quality.
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- Organic Ranch
- Organic
- Organic Ranch is the choice brand in Asian organic products. From various sauces to miso paste, all of our Organic Ranch products have been certified by the USDA to meet or exceed international standards.
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- Rhee Chun Rice
- Rice
- Grown in the fertile Sacramento Valley under the California sun for over thirty years, our family brings you Rhee Chun Rice. In Korean, "Chun" means one thousand, and the Rhee family is proud to bring a thousand years of tradition and love of good food to the rice that bears our name. Whether you use it for sushi or any other meal, you will find unparalleled quality, flavor, and value in our Rhee Chun Rice.
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- Three Elephant
- Thai
- Elephants have always been revered and recognized in Thailand. For this reason, we created our Three Elephant brand for only the best and well sought Thai products. From rice sticks to fish sauce, only choice ingredients have been used to create Three Elephant products
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- Viet Way
- Vietnamese
- Viet Way is our newest private brand and was created to represent core Vietnamese items used in everyday cooking. From fish sauce to rice noodles, Viet Way embodies a unique experience in Vietnamese cooking.
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- Wild Sea
- Seafood
- Our Wild Sea products come direct from the coldest parts of the ocean where we believe the best seafood comes from. All of our products are only sourced from HACCP accredited facilities. When you try our Wild Sea products, you will taste the difference
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- Yissine
- Korean
- The Yissine brand comes from the Korean surname of the Rhee Family and is used for Korean products that our family has loved over the years. From rice cakes that are eaten on New Years Day to cold noodles that are enjoyed on a hot summer day, please find your favorite today.
