- For 35 years, we've carefully selected products for our private brands to reflect the highest quality and the best possible prices.
Our 14 private brands include Korean, Japanese, Chinese, Vietnamese, Thai and American cuisine, as well as a number of non-food items. These brands provide Rhee Bros both stability and flexibility in the marketplace. We hope you enjoy them as much as we enjoy creating them.
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- assi
- Korean
- Our flagship brand for over 30 years, the Assi brand exemplifies the top tier of Korean food. The Korean word "assi" comes from the traditional title for a young, sophisticated women. In keeping with the refined style of this brand, all of our products are made using traditional Korean techniques with only the best ingredients to ensure maximum satisfaction.
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- Emperor
- Chinese
- Just as an emperor rules from on high, our Emperor brand is comprised of only the most superior Chinese products. We hand-pick the top manufacturers to showcase their traditional recipes within this product line.
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- evergreen
- US
- Evergreen is by far our most varied brand, covering a wide range of healthy products for everyday use. Drizzle our olive oil on fresh bread. Use our powdered honey in cakes and cookies. Evergreen is there for you whenever you need it.
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- EZ Life
- Household goods
- We know that these days, everyone leads a busy life. Our EZ Life products are convenient, durable household goods designed to make cooking easier without sacrificing quality. Our chopsticks and rice cookers are sure to improve your kitchen experience.
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- hana
- Japanese
- Hana was our first Japanese private brand that we created over 25 years ago. Interestingly enough, Hana comes from the Japanese word for flower or the Korean word for number one. Due to it’s creative name and history, Hana products have been recognized and trusted by a wide number of customers. On your next visit to the supermarket, try some miso or soba noodles made by Hana. You’ll think they're number one too.
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- Han Kuk Mi
- Rice
- Han Kuk Mi is our original line of premium rice products. It also happens to be one of the oldest brands from the Sacramento Valley in California. Han Kuk Mi includes a wide variety of table rice, from sushi to organic varieties. Ideal for personal and food service needs, all Han Kuk Mi products come from the highest quality rice.
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- Jonga Vision
- Korean
- In Korean, "jongga vision" means "to pass on traditional family secrets." Since everyone knows that the most delicious recipes are often kept under wraps, we developed this brand to showcase high quality products that are at the heart of every Korean meal. We'll let you in on a little secret: the very best of Korea's traditions can be found in our Jongga Vision products.
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- Kabuto
- Japanese
- The word "kabuto," which describes a samurai's helmet in Japanese, is laden with history. Accordingly, our Kabuto brand includes Japanese food products used during the legendary Shogun era. Each product has been carefully crafted with traditional methods to ensure authenticity and quality.
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- Organic Ranch
- Organic
- Eating organic is more than a fad; it's a healthy choice. From sauces to miso paste, all of our Organic Ranch products have been certified by the USDA to meet or exceed international standards.
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- Rhee Chun Rice
- Rice
- In Korean, "chun" means one thousand. We named our choicest rice Rhee Chun to invoke a thousand years of tradition and our love of good food. Whether you use it for sushi or any other meal, you will find unparalleled quality, flavor and value. We've also been growing Rhee Chun in the fertile Sacramento Valley for over 30 years. If that's not tradition, we're not sure what is.
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- Three Elephant
- Thai
- Elephants have always been revered in Thailand, which is why we created our Three Elephant brand to include only the finest Thai products. From rice sticks to fish sauce, we know you'll hold Three Elephant products in high regard.
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- Viet Way
- Vietnamese
- Our newest private brand, Viet Way represents staple Vietnamese items used in everyday food preparation. From fish sauce to rice noodles, we created Viet Way to embody an authentic Vietnamese cooking experience.
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- Wild Sea
- Seafood
- We believe that the best seafood comes directly from the coldest parts of the ocean. Accordingly, our Wild Sea brand, which includes seafood of all kinds, is sourced fresh from the ocean and HACCP-accredited facilities.
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- Yissine
- Korean
- Yissine, from the surname of the Rhee Family, has become synonymous with the special Korean products our family has loved over the years. From rice cakes that are eaten on New Year's to cold noodles enjoyed on a hot summer day, we're confident that Yissine products will become a fast favorite of yours too, if they aren't already.
